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Facebook’s IPO: What Does It Mean For…?

Me, visiting Facebook HQ the week before their S-1 filing Over 800 million active users – more than half of whom log in on any given day and interact with over 900 million “objects” (pages, groups,...

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Why Enterprise Social Networks Require a Content Strategy Foundation

If you build it they will come, but too often they’ll just sort of awkwardly stand around. Most companies approach enterprise social networks (ESNs) as technology deployments. They fail to understand...

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Beyond the IPO: 9 Implications of a Public Facebook

image credit: http://www.llow.it Susan Etlinger & Charlene Li are not only co-authors, they contributed more to this post than I did. The run-up to Facebook’s IPO reminds me a bit of a wedding:...

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Four Disruption Themes for Business

By Altimeter Group’s Research Team Analysts: Susan Etlinger, Charlene Li, Rebecca Lieb, Jeremiah Owyang, Chris Silva, Brian Solis Consulting: Ed Terpening, Alan Webber Researchers: Jon Cifuentes,...

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